Pinched on the River opens wine bar with dollar deal

by Doug Rapp

A local eatery is offering mid-week wine deals.

On Wednesdays, Pinched on the River, 443 E. Illinois St., is offering first glasses of wine for $1.

From 6 to 8 p.m. on hump days, customers can try a glass of red, white, rose or sparkling wine for a buck. The choices will be rotating varieties selected by staff, general manager Nasi Dimashi said. 

The wines will be offered upstairs at Pinched, where their coffee shop is located, but are also available downstairs at the main bar in the restaurant. 

Dimashi said the restaurant, which serves fast-casual eclectic Mediterranean food, started the deal in late January.

“People want to grab a quick drink,” Dimashi said. “We thought, why don’t we offer wine since we have so many delicious ones?” Customers aren’t obligated to eat but can grab a drink for a nice “mid-week break.”

“We want to bring some unique wines you don’t find daily yet they are delicious,” he said, noting that many came from countries not known for wine, such as Bulgaria and Slovenia.

Dimashi said his favorite is the Pullus pinot grigio from Slovenia, which is dry but looks like a rose since it’s fermented with the grape skins to give it a rosy shade.

“It’s a very interesting wine,” he said. 

The initial dollar wine night exceeded their expectations, Dimashi said. They thought a few people might stop by, but “the entire place filled up…which was a good problem to have,” he said.

The response from the neighborhood has been great, he said. “Overall the neighborhood has been very supportive. We’ve seen an increase in walk-in traffic.”

In addition to wine, Pinched offers cider and beer, both traditional and craft, including local breweries such as 312 and Two Brothers, which makes a special hazy IPA called Son of a Pinched exclusively for the restaurant. 

Happy hour at the main bar is 3 to 6 p.m. on weekdays. 

Pinched on the River, named because of the “pinch” of many flavors, Dimashi said, is the business’ second location. The original is in Lombard and owner Ranka Njegovan chose Streeterville when looking for restaurant space in the city.

“We wanted to be somewhere neighborhoody,” Dimashi said. “It’s a friendly environment, a family environment, and touristy with Navy Pier nearby…I love the neighborhood.”

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